Moral of this story - Chad is really good at apparel design...and we love Yeyo's.
Yeyo's came to us and just said they wanted sick-awesome shirts. For me, that means a lot of research.
Chad knew to use Printful and it saved us a ton of time! They make it so easy to upload, see your design and order it. You can get pillows and backpacks, socks...lots of cool stuff totally custom.
Design-wise, we had just gone to the Rios Family Farm and learned that their Dad, Don Rios (who they call Yeyo) was the man who started it all. So naturally he created a vector of their dad on the tractor they started the farm with. The food truck started it all so he grabbed an image of that and created the image of the truck being pulled by their dad on the tractor. The only thing left was to incorporate the color they're already so known for. all together it came out great and at about $12 a shirt.
Watch the video we made about the Yeyo's story here. They're incredible.
What is Yeyo's you say? Oh man you're in for a life changing treat!