In addition to a a vendor app, we needed a small handout that made it easy to see what vendors would be at the market each week, but also what produce they'd have and what order they'd be in since its a straight line drive-thru. Often time the simplest solution is overlooked and you end up with big pieces of paper taped together on top of a ladder. That was what I saw as an example of what we needed and I though ok hold on, let's back it up and break it down. A good designer is payed to simplify. It's always easier to do more and add new features, but taking away is much harder. (Car dashboards a very good example of that if you think about it.)

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