Downtown Bentonville Inc

Complete Branding & App
Feb 2019
Complete Rebranding
see the sitetext me

Chad and I have full time jobs at Downtown Bentonville Inc. where we design everything. Every year it's a challenge to keep things fresh and new but continued to make it feel like DBI. The brand is completely unique.

This year (2019) we had come from a lot of very timeless black and white design. It was excellent, but I kept getting asked to add color and honestly it was a little scary. They have a lot of events that are like staples of the town, so I knew they each need their own to distinguish them from each other. Every color had to look new and fun too, because that's what DBI does. I realized sometime last year that there was a new wave of colors that no one around here had adopted yet. I was starting to see it on all the places where people payed a hella lot of money for their designers, so frankly I snatched them. If you want to use modern colors, these are the ones to use.

From there everything started coming together. Instead of having no color, the colors were the primary part of the posters and because nobody uses them around here it immediately stands out as DBI without having to say it. Less branding is always best. It can be accomplished with just color, leaving room for the information to stand out on top of it.

These colors were incorporated across everything into one cohesive branding. It's amazing how just adding color can change everything.

The Website

It's a fun site for a small nonprofit that does events in Downtown Bentonville. They're a small 7 person team that puts on all the First Fridays, Farmers Market, the Christmas Parade, Lighting of the Square and more. They can do a whole lot for such a small team.


This site has everything. Its focus is primarily their events, but they also needed a way for all of Bentonville to easily add their own events to one massive community calendar. By using Event Calendar App, Webflow and Paperform everyone can submit events easily with very little maintenance on DBI's end. I can add events to it just by clicking that I'm interested on Facebook and the event is pulled straight to the calendar.


They also wanted to list every business in Downtown with directions, and information about them all. The Explore page organizes it all into categories making it easy to find all the restaurants, parks, art galleries and more. It was quite the task. I took many of the images you see as well.


Applications are a big part of it too so we signed up with Paperform to build kick butt forms that everyone can manage and they tire into the website seamlessly.


They have a ton of events and each one needs pretty much a one page website. I put them all into one dynamic page that shows and hides tons of different info based on which event is selected. It looks very clean and runs fast!


As if that's not cool enough I was also able to create an app that uses at the data in the Explore collections, so that the app could be updated when the website is. The website is very mobile responsive, but an app feels different, so I just created it from scratch to look and feel like one. Really it's just four pages of the website that are only linked to each other, but you'd never know. Download it to check it out.

This site is a great example of how we can do most anything in a way that fresh and unique.

Ha! Gotcha!

We hate facebook with a burning passion.

Find us on Insta where we post nice images of the people we help, but not too often.